Registering a trademark with the United States Patent and Trademark Office (USPTO) is a key step in business development and branding. Companies use their trademarks on their packaging, on their social media platforms and in advertising campaigns. The process of...
Trademarks are important in protecting your intellectual property and your brand. As a business owner, you certainly want to trademark anything that is directly connected to your company and the goods and services you offer. This helps to limit consumer confusion and...
Trademark disputes often arise when two parties claim rights to similar marks. These conflicts can affect brand identity, customer trust and the reputation of a business. Below are some of the most common types of trademark disputes. Infringement claims Trademark...
A trademark is a cornerstone of any business because it’s part of the company’s public identity. One of the primary considerations you have to think about when you’re dealing with a trademark is ensuring that you protect it. Proper maintenance of your trademark...
Some people may believe there are no new ideas -- just a recycling of the tried and true. They would be wrong. People come up with new slogans, designs and brand names every day. However, unless they take the extra step to secure their intellectual property, someone...
From Apple's distinctive fruit symbol to Nike's encouraging "Just Do It" slogan, trademarks define how customers recognize trusted brands. Trademarks represent your brand's identity and reputation in the marketplace. When someone infringes on your trademark rights, a...
Protecting intellectual property is a key consideration for successful modern businesses. Intellectual property may represent a substantial investment and can also play an important role in a company's branding. Trademarks are crucial to brand awareness and marketing....
A trademark is a vital piece of intellectual property that helps distinguish goods and services of one business from those of another. Trademarks can get infringed upon in various ways, undermining the brand's identity and causing potential harm to the business's...
Last year, it seemed like the color pink was everywhere with all of the marketing around the Barbie movie, which became the highest grossing film of the year, bringing in over $1 billion worldwide. Now, there are two high profile legal disputes surrounding versions of...
A trademark is a very valuable legal tool that can be used to protect intellectual property. But this doesn’t mean that everything can be trademarked. It applies to a specific type of property. Essentially, something can potentially be trademarked if it identifies...