Trademark Law

Defending trademarks can be an important part of business, but it’s also essential to know how far to go. Arching past sensible boundaries could mean unnecessary costs and long-lasting reputational damage. Duke University has been branded a “trademark bully” by two of...

Symbols and designs can find solace in United States trademark laws, but new evolutions in assigning value may push ownership boundaries. Nonfungible tokens (NFTs) are taking the internet by storm, netting values into the millions. But their new take on tagging...

Protecting a trademark can be an intricate process where you can convert a brand name into a valuable asset, but missteps can cost you dearly. You’ve probably seen the symbol of a trademark before—™ or ®—but you are likely unfamiliar with everything the registration...