Trademark Law

In the business world, intellectual property is one of the most important things to understand. This includes patents, trademarks, and copyrights. These are all forms of legal protection for businesses that allow them to exploit their ideas and creations commercially....

What do all white boxes with black lettering from Apple, the blue boxes from Tiffany’s and Louboutin’s red-soled shoes all have in common? They’re all part of the visual or aesthetic elements of the packaging or products, and they immediately convey “authenticity” to...

Given the importance that comes with branding in today’s economy, the importance of a strong trademark cannot be overemphasized. The overall purpose of a trademark is to protect your creation from unfair exploitation by third parties. But, can you trademark anything...

When you decide to open up a business in New York, you may decide to establish it as a limited liability company. You may, too, want to trademark your products or services. There are benefits that come with taking both steps. However, you may ask yourself which option...

You can protect your intellectual property, such as logos, brand names, colors, sounds, and mascots by utilizing trademarks. If your business uses trademarks to protect your intellectual property, the trademark protects it from being copied by others for profit. In...

In the competitive market, it is important to have a distinguishing feature that sets you apart from the rest. A trademark serves to protect a word, phrase or symbol representative of your business. However, the process of applying for one is sometimes complex....

A trademark is a type of intellectual property protection. You can get some initial rights once you begin using a specific and unique mark for your business. However, you can strengthen protection of your trademark by attempting to register it. According to the U.S....

Trademarks are one type of intellectual property, as are patents and copyrights. However, obtaining a registered trademark can be confusing due to complexities in the process. The U.S. Patent and Trademark Office explains trademarks only denote your rights to use a...

As a business owner, you should know about the ways that trademarks could potentially play into the growth and success of your business. Many people initially find this area of law intimidating, especially with the legal complexities involved, but a basic...