Trademark Law

You spent months picking the perfect name for your business, filed the paperwork and successfully set up your LLC. It is a massive milestone. However, state registration and brand protection are entirely different legal concepts. Most businesses eventually need both,...

Receiving an office action after filing a trademark application means the New York Department of State has found a legal or technical issue that you must address. Unlike federal registration with the United States Patent and Trademark Office, a state registration...

Trademark disputes often arise when one brand is seen as too similar to another. These issues are often evaluated under the “likelihood of confusion” standard. Understanding this concept can help you recognize how trademark conflicts begin. What is the “likelihood of...

A registered trademark can help to protect a company's brand. A trademark is essentially a visual representation of the organization that consumers or other companies can readily recognize on signage, marketing materials or packaging. The formal trademark registration...

Registering a trademark is an important step for protecting your brand identity in the marketplace. A trademark helps consumers recognize the source of your goods or services and separates your business from competitors offering similar products. While the process may...

Artificial intelligence (AI) is finding a place in virtually every part of our lives and all industries. It’s even moving people to seek to trademark things they never had to in the past to protect the uniqueness of their product or service – and sometimes even their...

When customers see a company's trademark on a building or a package, that visual helps them to know what to expect from the company’s brand. Unfortunately, the more that a company develops its reputation, the greater the potential incentive for competitors to infringe...

A unique and eye-catching trademark is a valuable form of intellectual property. Therefore, business leaders typically register trademarks with the United States Patent and Trademark Office (USPTO). The registration process can be lengthy, in part because it requires...

Most businesses have at least one special mark that they’re known for. This is referred to as a trademark and it may qualify for specific legal protections. Once a trademark is established, the company can use it without having to worry about other companies creating...

When it comes to intellectual property rights, companies are concerned about protecting things that identify their brand. This is why logos, slogans, jingles and other such information can be protected. It helps to limit consumer confusion. But what about colors? Some...