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Month: July 2023

What makes a trademark strong?

If you’re starting a new business or perhaps rebranding your current one, you want to do everything possible to discourage other parties from illegally using your intellectual property (IP). While you can’t guarantee that someone won’t do this – intentionally or...

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What are trademark surveys?

A huge part of both pursuing a trademark and protecting one is getting insights into consumer perceptions and awareness around a brand.  Thus, the trademark survey was born. These surveys involve questioning a sample group of respondents to obtain information about...

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