It takes a long time to create a trademark that represents your brand. There is a lot of research, along with trial and error, before finally hitting on the perfect design. After going through the complex process to register your trademark, you may believe it’s yours...
This year, the U.S. has seen widespread strikes by unionized (or would-be unionized) workers of all kinds. From television and movie writers and actors to auto and health care workers, Americans are increasingly taking action to get the rights and compensation they...
Trademarks are powerful tools that protect a brand's identity and distinguish it from its competitors – but not all trademarks are created equal. To pass muster and gain legal protections, a trademark must adhere to certain rules and criteria set forth by the United...
You might think that taking a name from one industry and applying it to something totally different is fine. Yet if that item is trademarked, you need to take care. There are only 26 letters in the alphabet so there’s a pretty good chance any name or phrase you think...
The rapid advancement of artificial intelligence (AI) will probably change the entire world in ways that most people can’t even imagine. Already, there are significant debates around whether AI-generated creations can be granted the same legal protections as...
If you’re starting a new business or perhaps rebranding your current one, you want to do everything possible to discourage other parties from illegally using your intellectual property (IP). While you can’t guarantee that someone won’t do this – intentionally or...
A huge part of both pursuing a trademark and protecting one is getting insights into consumer perceptions and awareness around a brand. Thus, the trademark survey was born. These surveys involve questioning a sample group of respondents to obtain information about...
Sometimes trademarked brand names aren’t harmed by other businesses misappropriating the name. They’re destroyed by events beyond a business’s control. Readers who remember the 1970s and earlier likely recall a popular “diet candy” known as Ayds. It had been around...
Most everyone is familiar with the term “Taco Tuesdays.” Restaurants and food trucks across the country have their own Taco Tuesdays every week. But who can legally use the term? That’s been the subject of dispute over the years. Even basketball great LeBron James has...
If someone duplicates a logo, image, name or something else you’ve trademarked without your consent, it can be relatively easy to hold them liable for trademark infringement. However, it’s often not so clear-cut. Many cases involve what’s called “trademark dilution.”...