Trademark Law

A huge part of both pursuing a trademark and protecting one is getting insights into consumer perceptions and awareness around a brand.  Thus, the trademark survey was born. These surveys involve questioning a sample group of respondents to obtain information about...

Sometimes trademarked brand names aren’t harmed by other businesses misappropriating the name. They’re destroyed by events beyond a business’s control. Readers who remember the 1970s and earlier likely recall a popular “diet candy” known as Ayds. It had been around...

Most everyone is familiar with the term “Taco Tuesdays.” Restaurants and food trucks across the country have their own Taco Tuesdays every week. But who can legally use the term? That’s been the subject of dispute over the years. Even basketball great LeBron James has...

If someone duplicates a logo, image, name or something else you’ve trademarked without your consent, it can be relatively easy to hold them liable for trademark infringement. However, it’s often not so clear-cut.  Many cases involve what’s called “trademark dilution.”...

Most people find understanding how to protect their intellectual property (IP) hard enough in the physical world. Yet, thanks to massive technological advances, you now must worry about protecting your IP in the virtual one too. You might think that you have nothing...

In the business world, intellectual property is one of the most important things to understand. This includes patents, trademarks, and copyrights. These are all forms of legal protection for businesses that allow them to exploit their ideas and creations commercially....

What do all white boxes with black lettering from Apple, the blue boxes from Tiffany’s and Louboutin’s red-soled shoes all have in common? They’re all part of the visual or aesthetic elements of the packaging or products, and they immediately convey “authenticity” to...

Given the importance that comes with branding in today’s economy, the importance of a strong trademark cannot be overemphasized. The overall purpose of a trademark is to protect your creation from unfair exploitation by third parties. But, can you trademark anything...

When you decide to open up a business in New York, you may decide to establish it as a limited liability company. You may, too, want to trademark your products or services. There are benefits that come with taking both steps. However, you may ask yourself which option...

You can protect your intellectual property, such as logos, brand names, colors, sounds, and mascots by utilizing trademarks. If your business uses trademarks to protect your intellectual property, the trademark protects it from being copied by others for profit. In...